Privacy Policy

Last Updated: December 5, 2024

1. Introduction

Welcome to AdInvisio. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our media buying platform and services.

By accessing or using AdInvisio, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

  • Register for an Account: Name, email address, company name, job title, phone number, billing address
  • Use Our Service: Campaign data, advertising creatives, target audience information, budget allocations
  • Contact Us: Communication preferences, support inquiries, feedback and survey responses
  • Make Payments: Billing information (processed securely through third-party payment processors)

2.2 Information Collected Automatically

When you access our Service, we automatically collect certain information:

  • Usage Data: Pages visited, features used, time spent on platform, click patterns, session duration
  • Device Information: IP address, browser type and version, operating system, device identifiers
  • Log Data: Access times, error logs, performance data, security events
  • Cookies and Tracking: Session cookies, preference cookies, analytics cookies (see Cookie Policy for details)

2.3 Information from Third-Party Platforms

When you connect your advertising accounts to AdInvisio, we collect:

  • Campaign Performance Data: Impressions, clicks, conversions, costs, ROI metrics
  • Account Information: Account IDs, campaign structures, ad creative metadata
  • Audience Data: Demographics, interests, behavior patterns (aggregated and anonymized)
  • Platform Credentials: OAuth tokens and API keys (encrypted and securely stored)

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 To Provide and Maintain Our Service

  • Process and manage your advertising campaigns across multiple platforms
  • Execute automated bid adjustments and budget optimizations
  • Generate performance reports and analytics dashboards
  • Provide campaign insights and recommendations
  • Synchronize data with third-party advertising platforms

3.2 To Improve and Develop Our Service

  • Analyze usage patterns to enhance user experience
  • Develop new features and functionalities
  • Train AI and machine learning models for optimization
  • Conduct research and development activities
  • Create aggregated benchmarks and industry insights

3.3 To Communicate with You

  • Send service updates, security alerts, and technical notices
  • Respond to your inquiries and support requests
  • Provide customer service and account management
  • Send marketing communications (with your consent)
  • Request feedback and conduct surveys

3.4 For Security and Compliance

  • Detect and prevent fraud, abuse, and security incidents
  • Monitor and analyze security threats
  • Comply with legal obligations and regulatory requirements
  • Enforce our Terms of Use and other policies
  • Protect the rights and safety of our users and third parties

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Third-Party Advertising Platforms

We share necessary information with connected advertising platforms (Facebook, Google, TikTok, etc.) to:

  • Create, manage, and optimize your advertising campaigns
  • Retrieve performance data and analytics
  • Execute your advertising instructions

4.2 With Service Providers

We work with trusted third-party service providers who assist us in:

  • Cloud Hosting: AWS, Google Cloud, or similar providers
  • Payment Processing: Stripe, PayPal, or other payment gateways
  • Analytics: Google Analytics, Mixpanel, or similar tools
  • Customer Support: Help desk and ticketing systems
  • Email Services: Transactional and marketing email providers

These service providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

4.3 For Legal Reasons

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, warrants)
  • Government or regulatory requests
  • Protection of our legal rights and property
  • Investigation of potential violations of our Terms of Use
  • Protection of user safety and public interest

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

4.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement robust security measures to protect your information:

5.1 Technical Security Measures

  • Encryption: SSL/TLS encryption for data in transit, AES-256 encryption for data at rest
  • Access Controls: Role-based access controls, multi-factor authentication, principle of least privilege
  • Network Security: Firewalls, intrusion detection systems, DDoS protection
  • Secure APIs: OAuth 2.0, API key management, rate limiting
  • Data Isolation: Logical separation of customer data, secure multi-tenancy

5.2 Organizational Security Measures

  • Regular security audits and penetration testing
  • Employee security training and awareness programs
  • Incident response and disaster recovery plans
  • Vendor security assessments
  • Compliance with industry security standards (SOC 2, ISO 27001)

5.3 Limitations

While we implement industry-standard security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, and you use our Service at your own risk.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Account Information: Retained while your account is active and for 90 days after account closure
  • Campaign Data: Retained for 2 years for analytics and reporting purposes
  • Billing Records: Retained for 7 years to comply with tax and accounting requirements
  • Usage Logs: Retained for 180 days for security and troubleshooting
  • Marketing Data: Retained until you unsubscribe or opt-out

You may request deletion of your data at any time, subject to legal and contractual retention requirements.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

  • Request access to your personal information
  • Receive a copy of your data in a structured, machine-readable format
  • Request transfer of your data to another service provider

7.2 Correction and Deletion

  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (right to be forgotten)
  • Object to processing of your information in certain circumstances

7.3 Consent and Opt-Out

  • Withdraw consent for processing based on consent
  • Opt-out of marketing communications
  • Disable cookies and tracking technologies (may limit functionality)

7.4 Exercising Your Rights

To exercise any of these rights, please contact us at:

  • Email: privacy@invisio.pro
  • In-platform: Account Settings > Privacy Controls

We will respond to your request within 30 days. We may need to verify your identity before processing your request.

8. International Data Transfers

AdInvisio operates globally, and your information may be transferred to and processed in countries other than your country of residence, including the United States.

When we transfer data internationally, we implement appropriate safeguards:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Data Processing Agreements with third-party processors
  • Adherence to Privacy Shield principles (where applicable)
  • Compliance with GDPR for EU users
  • Compliance with CCPA for California residents

9. Children's Privacy

AdInvisio is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.

If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 18, please contact us immediately at privacy@invisio.pro.

10. Third-Party Links and Services

Our Service may contain links to third-party websites, services, and advertising platforms. We are not responsible for the privacy practices of these third parties.

When you connect your accounts to third-party advertising platforms:

  • You are subject to their respective privacy policies and terms of service
  • They may collect and use data independently from AdInvisio
  • We recommend reviewing their privacy policies before connecting your accounts

Third-party platforms we integrate with include:

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

11.1 Right to Know

You have the right to request disclosure of:

  • Categories of personal information we collect
  • Sources from which we collect personal information
  • Purposes for collecting or selling personal information
  • Categories of third parties with whom we share information

11.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.

11.3 Right to Opt-Out

We do not sell your personal information. If our practices change, we will update this policy and provide you with the right to opt-out.

11.4 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

12.1 Legal Basis for Processing

We process your personal data based on:

  • Contractual Necessity: To perform our contract with you (providing the Service)
  • Legitimate Interests: To improve our Service, ensure security, and communicate with you
  • Legal Compliance: To comply with legal obligations
  • Consent: Where you have provided explicit consent (marketing communications, cookies)

12.2 Your GDPR Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Erase your personal data
  • Restrict processing of your personal data
  • Object to processing of your personal data
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make material changes, we will notify you by:

  • Posting the updated Privacy Policy on our website
  • Sending an email notification to your registered email address
  • Displaying a prominent notice in the platform

The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

AdInvisio Privacy Team

Email: privacy@invisio.pro

Data Protection Officer (DPO):

Email: dpo@invisio.pro

BY USING THE ADINVISIO SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.