1. Introduction
This Cookie Policy explains how AdInvisio ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website and use our media buying platform.
This policy should be read in conjunction with our Privacy Policy, which provides more detailed information about how we collect, use, and protect your personal data.
By continuing to use our Service, you consent to our use of cookies as described in this policy. You can manage your cookie preferences as explained in Section 7.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.
2.1 How Cookies Work
When you visit our website, cookies are downloaded to your device. These cookies contain information that is transferred to your device's hard drive, allowing us to:
- Recognize your device when you return to our website
- Remember your preferences and settings
- Understand how you use our Service
- Provide personalized features and content
- Improve our Service based on usage patterns
2.2 Types of Cookies by Duration
- Session Cookies: Temporary cookies that expire when you close your browser. They help you navigate our Service efficiently.
- Persistent Cookies: Remain on your device for a set period or until you manually delete them. They remember your preferences across multiple visits.
2.3 First-Party vs. Third-Party Cookies
- First-Party Cookies: Set directly by AdInvisio and used only by us.
- Third-Party Cookies: Set by external services we integrate with (analytics, advertising platforms, etc.).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Service. Without them, certain features would not function properly.
Purpose:
- Authenticate users and maintain login sessions
- Remember security settings and preferences
- Enable core functionality like campaign management
- Prevent fraud and ensure platform security
- Balance server load and ensure stability
Examples:
session_id - Maintains your login sessioncsrf_token - Prevents cross-site request forgery attacksauth_token - Securely authenticates API requests
Retention Period: Session duration or up to 30 days
Note: These cookies cannot be disabled as they are essential for the Service to function.
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Service by collecting anonymous information about usage patterns.
Purpose:
- Track page views, clicks, and user journeys
- Measure campaign performance and conversion rates
- Identify technical issues and errors
- Analyze feature usage and adoption
- Generate statistical reports and insights
Examples:
_ga - Google Analytics ID (2 years)_gid - Google Analytics session ID (24 hours)_gat - Google Analytics throttling (1 minute)analytics_session - Internal analytics tracking (30 days)
Retention Period: From 1 day to 2 years depending on the cookie
3.3 Functionality Cookies
These cookies enable enhanced functionality and personalization based on your preferences.
Purpose:
- Remember your language and region preferences
- Store dashboard layout and view settings
- Recall your campaign filter preferences
- Save notification and communication preferences
- Remember form inputs and autofill data
Examples:
user_preferences - Stores UI preferences (1 year)language - Remembers language selection (1 year)timezone - Stores timezone setting (1 year)dashboard_layout - Saves dashboard configuration (6 months)
Retention Period: 6 months to 1 year
3.4 Targeting and Advertising Cookies
These cookies are used to deliver relevant advertising and marketing content.
Purpose:
- Track advertising campaign effectiveness
- Deliver personalized marketing messages
- Prevent repeated display of the same advertisements
- Measure conversion from marketing campaigns
- Build advertising profiles (with consent)
Examples:
_fbp - Facebook Pixel (3 months)_gcl_au - Google Ads conversion tracking (3 months)li_sugr - LinkedIn conversion tracking (90 days)marketing_consent - Records marketing preferences (2 years)
Retention Period: 3 months to 2 years
Note: You can opt-out of these cookies through our cookie preference center.
4. Other Tracking Technologies
In addition to cookies, we use other tracking technologies:
4.1 Web Beacons (Pixels)
Small transparent images embedded in web pages or emails that help us:
- Track email open rates and engagement
- Measure campaign performance
- Verify system performance and server capacity
- Detect fraudulent activity
4.2 Local Storage
Browser storage mechanisms (localStorage, sessionStorage) that allow us to:
- Store larger amounts of data locally
- Enable offline functionality
- Cache frequently accessed data for better performance
- Reduce server load and improve speed
4.3 Software Development Kits (SDKs)
Third-party code integrated into our platform for:
- Analytics and performance monitoring
- Crash reporting and error tracking
- Customer support features (chat widgets)
- Payment processing
4.4 Fingerprinting
We may collect device and browser characteristics to:
- Detect and prevent fraud
- Ensure account security
- Identify suspicious activities
Note: We do not use fingerprinting for advertising purposes without your consent.
5. Third-Party Cookies and Services
We work with trusted third-party services that may set cookies on your device:
5.1 Analytics Services
- Google Analytics: Web analytics and reporting
- Mixpanel: Product analytics and user behavior tracking
5.2 Advertising Platforms
- Facebook Pixel: Conversion tracking and remarketing
- Google Ads: Advertising and conversion measurement
- LinkedIn Insight Tag: B2B advertising and analytics
- Twitter Universal Website Tag: Conversion tracking
5.3 Support and Communication
- Intercom: Customer messaging and support chat
- Zendesk: Help desk and ticketing system
5.4 Performance Monitoring
- New Relic: Application performance monitoring
- Sentry: Error tracking and reporting
Important: These third parties have their own privacy policies. We recommend reviewing them to understand how they use cookies and tracking technologies.
6. Cookies and Advertising Platforms
As a media buying platform, AdInvisio integrates with multiple advertising platforms. When you connect your advertising accounts:
6.1 Platform Integration Cookies
Advertising platforms may set cookies to:
- Authenticate API connections to your ad accounts
- Maintain session state during campaign management
- Track attribution and conversion data
- Sync audience data for targeting purposes
6.2 Data Sharing
When you use AdInvisio to manage campaigns on third-party platforms:
- We share necessary data with those platforms to execute your campaigns
- Platform cookies may track your activity on their networks
- Platforms may use their own cookies for targeting and measurement
- You remain subject to each platform's privacy policy and cookie policy
6.3 Your Control
You can manage advertising platform cookies through:
- Each platform's privacy settings
- Your browser's cookie management tools
- Industry opt-out tools (see Section 8)
7. Managing Your Cookie Preferences
You have several options to manage or disable cookies:
7.1 Cookie Preference Center
You can manage your cookie preferences through our Cookie Preference Center:
- Access via the footer link on any page
- Select which cookie categories to enable or disable
- View detailed information about each cookie
- Update your preferences at any time
Note: Strictly necessary cookies cannot be disabled.
7.2 Browser Settings
Most browsers allow you to control cookies through their settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Privacy, search, and services > Cookies
Browser cookie settings allow you to:
- Block all cookies
- Block third-party cookies only
- Delete cookies after each session
- Manage cookies on a site-by-site basis
7.3 Mobile Devices
For mobile devices, you can manage tracking through:
- iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")
- Android: Settings > Google > Ads > Opt out of Ads Personalization
7.4 Impact of Disabling Cookies
If you disable certain cookies, you may experience:
- Difficulty logging in or staying logged in
- Loss of personalization and saved preferences
- Reduced functionality or performance
- Inability to use certain features
- Need to re-enter information repeatedly
8. Industry Opt-Out Tools
You can opt-out of interest-based advertising through industry tools:
8.1 Digital Advertising Alliance (DAA)
8.2 Network Advertising Initiative (NAI)
8.3 European Interactive Digital Advertising Alliance (EDAA)
8.4 Google Ads Settings
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want your online activities tracked.
Currently, there is no industry standard for how to respond to DNT signals. AdInvisio does not currently respond to DNT browser signals, but we provide multiple ways to control cookies and tracking as described in this policy.
We will update this policy if industry standards for DNT are established and we adopt them.
10. International Users
10.1 GDPR Compliance (European Users)
If you are in the European Economic Area (EEA), UK, or Switzerland:
- We obtain your consent before using non-essential cookies
- You can withdraw consent at any time through our Cookie Preference Center
- We provide clear information about each cookie's purpose
- You have the right to object to certain types of cookies
10.2 CCPA Compliance (California Users)
California residents have additional rights regarding cookies:
- Right to know what cookies collect personal information
- Right to opt-out of the "sale" of personal information (we do not sell data)
- Right to request deletion of information collected through cookies
10.3 Other Jurisdictions
We comply with applicable cookie laws in all jurisdictions where we operate.
11. Children's Privacy
AdInvisio is not intended for children under the age of 18. We do not knowingly collect information from children through cookies or other tracking technologies.
If you believe we have collected information from a child under 18, please contact us immediately at privacy@invisio.pro.
12. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our use of cookies
- New technologies and tracking methods
- Changes in legal requirements
- Changes in third-party services
When we make material changes, we will notify you by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top
- Displaying a prominent notice on the platform
- Requesting your consent again if required by law
We encourage you to review this Cookie Policy periodically.
13. Contact Us
If you have questions or concerns about our use of cookies, please contact us:
You can also manage your cookie preferences at any time through our Cookie Preference Center, accessible from the footer of our website.
BY CONTINUING TO USE THE ADINVISIO SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS COOKIE POLICY AND CONSENT TO OUR USE OF COOKIES AS DESCRIBED HEREIN.